My Story

Caroline Bowers-O'Donnell, freelance marketing consultant

I’m Caroline, founder of CBO Consulting, a freelance marketing consultancy helping mission-led organisations grow through smart partnerships, engaging content, and empowered teams.

After a 13 year career in channel marketing in education technology, SaaS and cybersecurity, I launched CBO Consulting to work flexibly, enjoy the variety of working with different industries, and collaborate with talented marketing teams globally.

I received my masters degree in Digital Media Communication with Distinction in 2018 and I have a bachelors degree in Language and Linguistics, both from Ulster University.

I specialise in:

Channel Marketing – Building and scaling partner programs that drive strategic growth.
Digital Strategy – Crafting compelling, purpose-driven plans that connect with your online audiences.
Copywriting - Translating complex ideas into clear, engaging messaging that resonates with the right audience.

Freelancing gives me the flexibility to have a fantastic work/ life balance for my family. When I’m not working, I’m spending time with my husband, our little girl and our golden retriever Ripley here in Belfast.

Working from home means I can collaborate with global clients as well as offer face-to-face support in Northern Ireland.

If you’re ready for strategic marketing support for your business, get in touch today!

Let's connect

Whether it was launching partner enablement tracks, optimizing digital campaigns, or leading cross-functional projects, Caroline always brought a thoughtful, results-driven approach.

I’d jump at the chance to work with her again — she’s a true asset to any team or client.

Kristie Bolton

Director, Global Channel Marketing
Promethean

Why work with me?

I bring a strategic mindset, collaborative spirit, and a deep understanding of marketing on a global scale. My approach is strategic planning with hands-on execution.

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Global Tech Experience

13+ years in global B2B orgs and channel teams, specialising in SaaS, Cybersecurity, edtech, and AV tech.

Channel Marketing Expertise

From strategic planning to campaign execution, I know how to activate partner ecosystems and turn go-to-market plans into results.

Flexibility with no overhead

As a freelancer, I offer the agility to adapt quickly to your needs—scaling support, pivoting strategies, and delivering results without the overhead.