I’m Caroline, founder of CBO Consulting, a freelance marketing consultancy helping mission-led organisations grow through smart partnerships, engaging content, and empowered teams.

 

After a 13 year career in channel marketing in education technology, SaaS and cybersecurity, I launched CBO Consulting to work flexibly, enjoy the variety of working with different industries, and collaborate with talented marketing teams globally.

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I received my masters degree in Digital Media Communication with Distinction in 2018 and I have a bachelors degree in Language and Linguistics, both from Ulster University.

 

I specialise in:

• Channel Marketing – Building and scaling partner programs that drive strategic growth.

• Digital Strategy – Crafting compelling, purpose-driven plans that connect with your online audiences.

• Copywriting - Translating complex ideas into clear, engaging messaging that resonates with the right audience.

 

In an ever-changing digital landscape, my mission is to provide strategic marketing direction for both global and local Northern Ireland businesses. I help purpose‑driven small and medium businesses grow with clear messaging, digital savvy, and practical marketing that will drive growth. 

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My work is guided by the following key values that shape how I manage projects with clients every day:

 

1. Strategy: Strategy is at the core of this consultancy and guides everything I do from projects to promotion. I like to start with understanding the big picture in order to directly connect marketing efforts to business goals, ensuring the day-to-day tactics are serving a clear plan.

2. Collaboration: I believe great results come from true partnership and to do this I work closely with my clients to align goals, share insights and build solutions together.

3. Balance: I believe that for my consultancy and for my clients to grow sustainably, there needs to be balance. This includes balance between work and life as well as only booking a select number of projects each month in order to deliver quality work.

4. Adaptability: The world changes fast, especially in the digital marketing landscape. I stay flexible and ready to adjust a project's approach to meet any new challenges.

5. Communication: Clear, honest and prompt communication is essential to my work. I like to maintain transparency through every stage of a project from delivering a proposal to reporting results so that our expectations are aligned.

 

If you’re ready for strategic marketing support for your business, get in touch today!

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